Taste Trail
The Revitalization of Taste Trail
Why Revitalize the Taste Trail?
This product development initiative was the outcome of a highly collaborative process that brought together diverse members of the culinary and agritourism community from across Prince Edward County. Thank you to everyone who contributed to the process.
- Strengthen Visit The County’s Brand: Establish PEC as a premier culinary tourism destination.
- Increase Awareness: Highlight the quality, diversity, and accessibility of local food experiences.
- Attract New Visitors: Inspire visits and enhance itinerary planning tools to boost visitor spend.
- Support Culinary Operators: Drive increased direct sales and build capacity for non-peak season programming.
Expression of Interest: Taste Trail Participation
The Benefits
For You (Our Businesses)
For Visitors
For Destination Growth
Proposed Implementation
Marketing Timeline
- Digital Campaign: Fall 2024
- Enhanced Marketing Collateral: Winter 2025
Participation Criteria
Annual Pricing Program
Details on pricing and participation criteria for businesses interested in joining the Taste Trail.
Upon finalizing the number of Taste Trail participants, a detailed marketing budget will be established.