About Visit The County

Visit The County is the official Destination Marketing & Management Orgranization (DMMO) for Prince Edward County. It was created in 2022 to oversee marketing and promotion, product development, visitor services, and support tourism management for the region.

Glenora Ferry

Our Mandate

Visit The County is a Municipal Services Corporation affiliated with The Corporation of The County of Prince Edward. It is funded by a portion of the revenue from the Municipal Accommodations Tax (MAT), a tax paid by visitors and remitted by accommodators to the municipality. Its mandates are to:

  1. Work closely with the municipality and regional partners to strategically advance responsible tourism management, environmental sustainability, and regenerative tourism goals.
  2. Work in partnership and collaboration with various tourism sectors and community stakeholders to promote Prince Edward County and ensure quality destination experiences for all.
  3. Provide efficient, accountable, ethical and transparent governance of Municipal Accommodations Tax investments related to tourism and use their allocated portion to fund marketing, minor tourism related capital projects and tourism product development.
  4. Represent and support the Prince Edward County tourism sector and act as a leader in tourism marketing through management of visitor facing digital accounts, print materials and other promotional assets related to visitor services.
  5. Collect and clearly communicate key tourism statistics, economic and social impact data, and credible information related to market research and travel trends.
  6. Provide a vehicle for the transfer of municipal and other partner assets, physical or financial, for destination marketing and management related to tourism.

Mission

Visit The County’s mission is to enrich the quality of life in Prince Edward County through responsible and sustainable destination management and marketing.  

Vision

By 2030 we envision Prince Edward County as a world-class, year-round destination with a flourishing visitor economy that is embraced by all community stakeholders. 

Values

Authenticity.  

We believe in sharing our destination with the world in an authentic manner, one that is true to the collective heritage, ambitions, and natural environment of Prince Edward County and its community.  

Integrity. 

We approach campaigns, collaborations, and communications from a place of integrity, informed by strategy, data, and industry expertise.  

Inclusivity. 

We are dedicated to shaping a Prince Edward County that is diverse, inclusive, equitable, and accessible to all, and we work to amplify tourism operators creating experiences that reflect this value.  

Sustainability. 

We understand deeply our responsibility to the natural environment of our region and prioritize sustainability when marketing the destination, working to attract visitors that share this value to ensure the long-term enjoyment of Prince Edward County for generations to come.  

Collaboration. 

We believe collaboration is crucial to accomplishing our shared community goals and prioritize fostering close relationships with local and regional community and industry partners. 

Visit The County Staff

Sarah Fox headshot

sarah@visitthecounty.com

Sarah Fox has been working in the region since 2018. Her resume includes serving as the Executive Director of The Picton BIA, where she spearheaded initiatives to revitalize and promote downtown Picton as a thriving hub for residents and visitors alike. She also served as the Manager of Community Relations at Base31, contributing to the transformation of the historic site into a dynamic cultural and community space. As a former inaugural board member of Visit The County, Sarah has a thorough understanding of the organization’s operations and is equipped to continue working closely with community partners.

Lindsay Medeiros headshot

lindsay@visitthecounty.com

Lindsay brings a wealth of knowledge and expertise in the field of tourism. With her impressive background at RTO 9 (Regional Tourism Organization 9), Lindsay has worked closely with ten distinct destination partners, including Prince Edward County, and has collaborated with many operators throughout South Eastern Ontario.

While remaining dedicated to the world of tourism, Lindsay's true passion lies in developing effective strategies, curating captivating content, and sharing her experience with operators and destination partners. Her aim is to enhance their success and foster growth within the ever-evolving tourism landscape.

When Lindsay isn't immersed in the world of tourism, she’s on the lookout for new and exciting restaurants. And when she's not indulging in delicious food, you can bet she's busy planning her next trip!