About Visit The County

Our Mandate

Visit The County is a Municipal Services Corporation affiliated with The Corporation of The County of Prince Edward. It is funded by a portion of the revenue from the Municipal Accommodations Tax (MAT), a tax paid by visitors and remitted by accommodators to the municipality. Its mandates are to:

1. Work closely with the municipality and regional partners to strategically advance responsible tourism management, environmental sustainability, and regenerative tourism goals.
2. Work in partnership and collaboration with various tourism sectors and community stakeholders to promote Prince Edward County and ensure quality destination experiences for all.
3. Provide efficient, accountable, ethical and transparent governance of Municipal Accommodations Tax investments related to tourism and use their allocated portion to fund marketing, minor tourism related capital projects and tourism product development.
4. Represent and support the Prince Edward County tourism sector and act as a leader in tourism marketing through management of visitor facing digital accounts, print materials and other promotional assets related to visitor services.
5. Collect and clearly communicate key tourism statistics, economic and social impact data, and credible information related to market research and travel trends.
6. Provide a vehicle for the transfer of municipal and other partner assets, physical or financial, for destination marketing and management related to tourism.

Mission

Visit The County’s mission is to enrich the quality of life in Prince Edward County through responsible and sustainable destination management and marketing.  

Vision

By 2030 we envision Prince Edward County as a world-class, year-round destination with a flourishing visitor economy that is embraced by all community stakeholders. 

Values

Authenticity.  

We believe in sharing our destination with the world in an authentic manner, one that is true to the collective heritage, ambitions, and natural environment of Prince Edward County and its community.  

Integrity. 

We approach campaigns, collaborations, and communications from a place of integrity, informed by strategy, data, and industry expertise.  

Inclusivity. 

We are dedicated to shaping a Prince Edward County that is diverse, inclusive, equitable, and accessible to all, and we work to amplify tourism operators creating experiences that reflect this value.  

Sustainability. 

We understand deeply our responsibility to the natural environment of our region and prioritize sustainability when marketing the destination, working to attract visitors that share this value to ensure the long-term enjoyment of Prince Edward County for generations to come.  

Collaboration. 

We believe collaboration is crucial to accomplishing our shared community goals and prioritize fostering close relationships with local and regional community and industry partners.