Governance & Transparency

As a Municipal Services Corporation, our mandate is to promote The County as a destination while managing tourism to ensure it grows responsibly and sustainably. Visit The County’s work is funded by the Municipal Accommodation Tax (MAT) paid by visitors, not residents, and helps support a strong local economy year-round.

We believe in being open about how we’re funded, how those funds are used, and the impact tourism has here in The County. Tourism plays a big role in keeping our community thriving, supporting local jobs, small businesses, farms, wineries, artists, and more. Chances are, someone you know works in or benefits from the tourism industry. When visitors spend money here, that support ripples throughout the community. Tourism promotion isn’t just about attracting visitors, it’s an investment in the people and places that make The County a great place to live. 

We hope the information provided on this page answers any questions you may have about our operations. If there is anything further you wish to know, please reach out to us at hello@visitthecounty.com.

Visit The County is the Destination Management and Marketing Organization (DMMO) for Prince Edward County. In this video, we explain what a DMMO does, how Visit The County operates, and how we support both visitors and the local community.

Visitors staying overnight in Prince Edward County pay a 4% Municipal Accommodation Tax (MAT) that supports tourism promotion and local services. Watch to see how these visitor dollars help keep The County vibrant year-round.

These documents and meeting records offer a clear look at how Visit The County is governed, funded, and accountable to the community. You’ll find budgets, audited financials, board meeting schedules, reports to Council, and meeting minutes that show how tourism decisions are made and how visitor-funded dollars are used.

See how Visit The County guides tourism in the region. Our activity plans, annual reports, and Tourism Management Plan show how we support local businesses, residents, and sustainable visitor experiences.