Taste Trail

The Revitalization of Taste Trail

Why Revitalize the Taste Trail?

This product development initiative was the outcome of a highly collaborative process that brought together diverse members of the culinary and agritourism community from across Prince Edward County. Thank you to everyone who contributed to the process.

Strengthen Visit The County’s Brand: Establish PEC as a premier culinary tourism destination.
Increase Awareness: Highlight the quality, diversity, and accessibility of local food experiences.
Attract New Visitors: Inspire visits and enhance itinerary planning tools to boost visitor spend.
Support Culinary Operators: Drive increased direct sales and build capacity for non-peak season programming.

Expression of Interest: Taste Trail Participation

Complete the Form

The Benefits

For You (Our Businesses)

Marketing Opportunities
Gain access to key marketing, promotional, and branding opportunities.
Market-Readiness Standards
Ensure your business meets market-readiness standards.
Community Network
Join a supportive network of like-minded businesses.
Collaborations and Partnerships
Explore new opportunities for mutually beneficial collaborations.
Inspire Growth
Inspire other businesses to join the trail and elevate their offerings.

For Visitors

Trip Planning
Facilitate trip planning with inspirational and logistical information.

Authentic Experiences
Ensure confidence in receiving authentic, welcoming experiences featuring local foods and products.

For Destination Growth

Enhanced Appeal
Boost PEC’s attraction to culinary and agritourists.
Marketing Opportunities
Create new compelling marketing and activation opportunities.
Community Engagement
Enhance engagement with the culinary and agritourism business community.
Capacity Building
Provide a platform for broader tourism business capacity building.

Participation Criteria

Annual Pricing Program
Details on pricing and participation criteria for businesses interested in joining the Taste Trail.

Upon finalizing the number of Taste Trail participants, a detailed marketing budget will be established.